Ubisoft says Wii U "will find its public"… as long as Nintendo cuts the price

Nintendo’s Wii U could yet be successful provided Nintendo lowers the console’s RRP.

That’s the verdict of Ubisoft’s executive director for EMEA territories Alain Corre, who told Edge that despite a disappointing start the machine could yet find traction.

Always,” he said when asked if he’d like to see a Wii U price cut. We always want the hardware to be at a low price because we want as many fans as possible to afford to buy our games, so that’s for sure.

I think Nintendo has said that the Wii U sales in general were below expectations originally and the software tie-in ratio is also stable, so I think that when less machines sell, less games sell.

We think that Wii U will find its public at some point. Some were expecting sales to be quicker but we are optimistic.”

And despite the console’s slow start, Ubisoft has still benefitted from its arrival on the marketplace.

It’s part of the Ubsoft DNA to be first on new technology and to innovate – and also release some games that have created some good momentum that we can use for the future,” he added. If we globalise all that we did and consider all of that then what we did on Wii U for launch was productive.”