Unity acquires Applifier for Everyplay tech and GameAds service

Unity Technologies has purchased mobile game service firm Applifier for an undisclosed price, the two companies announced in a joint statement today.

Unity will primary utilize the acquisition to take advantage of Applifier’s Everyplay replay sharing tech and GameAds service – a video advertising network that helps developers build user bases and monetize products..

Everyplay will be fully integrated into the Unity toolset, and will continue to be available outside of Unity’s products and services as well. It allows users on iOS and Android games to record and share gameplay, and already boasts a community of 6m users worldwide.

"The challenge for today’s developers doesn’t end with releasing awesome games – they also need to attract and retain legions of true fans," said Applifier CEO Jussi Laakkonen in a statement.

"We are thrilled to join forces with Unity and, with the help of the incredible Unity community, overcome these important challenges together."

"Unity was founded to democratise game development, and we are incessantly searching for tools that can make our community more successful," Unity CEO David Helgason added.

"By welcoming Everyplay to the Unity platform, we’re arming our developers with an incredibly powerful and authentic way to connect with a rapidly growing community of passionate gamers."

Both of Applifier’s technologies will support the Unity Cloud detailed by the game engine developer at Unite 2013 in Vancouver.