US: $823 million spent on games marketing in 2008

Research from the Nielsen Company and the Monitor-Plus advertising monitoring service showed that the games industry reportedly spent $823 million on marketing and promotion in the US during 2008.

The $823 million spent amounts to less than four per cent of the industry’s total revenue of $21 billion in 2008, Kotaku points out.

Notable marketing spends from last year include Ubisoft’s $10 million push for Shaun White, buying up all of the advertising space during the series premiere of South Park, and Rockstar, which placed colossal buildings promoting GTA IV in almost every major US city.