The US video games market created $1.12 billion in revenues in May, according to sales monitor NPD – up 37 per cent year on year.
Software sales created the majority of the growth, generating $536.9 million – up 41 per cent year-on-year – whilst hardware created $428.6 million, an increase of 31 per cent.
Accessories took $150 million in the bumper month – representing year-on-year growth of 30 per cent.
![Lorna Probert COL Credit Diva [Industry news] Diva Agency appoints new Head of Production](https://mcvuk.com/wp-content/uploads/Lorna-Probert-COL_Credit-Diva-310x165.jpg)
Gaming-native agency Diva has hired former commercial head of Aardman Games and Interactive Entertainment Division, Lorna Probert, to head up its Creative and Production agency business. Lorna joins Diva with over 25 years of experience in games, interactive and immersive production, joining Diva's executive leadership team as Head of Production to drive new innovation and operational excellence in the agency’s creative and production services, which deliver campaigns for a global roster of AAA games and entertainment clients.
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