US toy firm Jazwares opens UK warehouse

Florida-based toy firm Jazwares has expanded its offering in the UK.

The company, which produces Minecraft, Plants vs Zombies and Terraria toys, has opened a UK warehouse so that it can supply smaller outlets. The firm opened a UK office in 2013, but had to buy products in bulk from China, which limited the number of stores it could work with.

We made the decision to open the Jazwares UK office in January 2013, but at that point only the largest retail chains had the means to buy sizeable quantities from us, out of China,” UK managing director Jonny Taylor told MCV.

We are servicing High Street retailers through our domestic supply services, offering a more flexible model where retailers can buy smaller quantities more often, allowing us to distribute to all retail channels.

We are also driving brand visibility through digital marketing, PR and TV advertising,” he added.

We have some great brands and toy lines that we are launching now – 2015 looks set to be a big year for Jazwares in the UK.”