MCV/DEVELOP News, events, research and jobs from the games industry
Cars-meet-football title Rocket League will be getting a line of car toys this spring, after developer Psyonix partnered with creator of licensed collectibles Zag Toys. The line will include 12 pull-back racer cars (see below), which will each come inside a miniature Rocket Ball. Some of these mini-cars will also …
Read More »Nintendo and Mattel partner for Mario Hot Wheels
Six of Nintendo’s most recognisable characters have been adapted for a range of toy cars courtesy of Hot Wheels. Mario, Luigi, Peach, Toad, Bowser and Yoshi have all received to vehicular treatment have all been confirmed for the US. There’s no word yet on a UK release, unfortunately. Nor is …
Read More »Mega Bloks grabs Destiny license too
Mattel-owned Mega Bloks has grabbed itself another gaming license – Activision’s Destiny. Last week it was reported that a new range of Halo Mega Bloks was on the way as part of a larger deal with Microsoft. Not it has been revealed that Destiny toys are also on the way …
Read More »Moshi Monsters collapse masks market growth for toy tie-ins
Toys based on game licences are actually in growth, despite what the numbers suggest, NPD has said. The toy tracker’s latest data – which does not include toys-to-life – shows that 62.3m was made from game-inspired toys, an eight per cent dip. But this is entirely down to Moshi Monsters. …
Read More »Titanfall 2 toys announced for Q4 2016
Q4 2016 is increasingly looking like the probable release date for Titanfall 2. Polygon reports that a press release from toy firm McFarlane has confirmed a partnership with developer Respawn to make a line of Titanfall 2 toys due for release in winter 2016. The toys will be seven inches …
Read More »Merch ado about gaming: How being a geek became cool
It’s never been cooler to be a geek. From characters on TV shows such as The Big Bang Theory to successful YouTubers and British comedians like Phill Jupitus and Ed Byrne, clothing and accessories inspired by the virtual world can now be seen everywhere – and on anyone. Walk down …
Read More »Skylanders Superchargers will ‘take the toy vehicle market by storm’, says Activision
Activision says its new Skylanders game will compete with the likes of Hot Wheels and Corgi. Skylanders Superchargers introduces planes, cars, submarines and boats to the toys-to-life franchise, which will see it moveinto the ‘vehicle’ category of toys. It’s an important move, says VP of Skylanders Josh Taub, because it …
Read More »Disney merges games and toys divisions
Disney’s Interactive games publishing arm has been folded into its consumer products division in an apparent effort to double-down on toys-to-life. The merging of the consumer product and interactive areas comes as Disney moves to release its upcoming wearable Playmation toys, as well as ahead of the launch of Disney …
Read More »Skylanders SuperChargers introduces vehicles for the first time
Vehicles are to be the key differentiator in this year’s new entry in the Skylanders series, dubbed Skylanders SuperChargers. Spanning land, sea and air the new vehicles, of which there are 20, are the centrepiece of Vicarious Visions’ new title, although a new hero class – SuperChargers – also feature. …
Read More »FamilyGamer TV and ToyTesters collaborate on new YouTube show
Toy website ToyTesters.tv and gaming outlet FamilyGamerTV are teaming up for a new show that features upcoming products. The collaboration sees CBBC and Disney presenter Nigel Clarke to test upcoming products out with children. So far, the programme has covered the LEGO Mixels and LEGO Simpsons range. As well as …
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