US: Warner launches HD-DVD for Blu-ray trade deal

Disgruntled HD-DVD customers in the US are being offered the chance to modernise their film collection thanks to Warner and a new scheme entitled Red2Blu, Home Cinema Choice reports.

Owners of HD-DVD discs will be able to mail up to 25 sleeve inserts to Warner, who will in turn send out Blu-ray replacements. All users have to pay is the shipping costs and $4.95 per title.

There’s no word yet on if the offer will be trialled in other countries, but there seems little reason for it not to be.