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Tag Archives: trade

Which console is dominating festive ad space in 2015?

Generation Media account executive Joseph Phelan takes a look at which games are pulling ahead in the race for Q4 TV advertising presence Q4 is at the halfway point and the plethora of triple-A titles is not easing up as Christmas fast approaches. Generation Media has looked at the Top …

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‘Find a new audience by looking outside of games’

Phuong Nguyen, head of eBay Advertising, discusses how games brands can utilise online insight to find new shopping groups Its ready-made customer base of digital natives means the games industry is ideally placed to capitalise on the power of online marketing campaigns, but many struggle to connect with new, relevant …

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Mastertronic enters administration

UK games publisher Mastertronic has entered administration. The firm says a deal is in place to buy the assets of the business and retain the existing team. However, MD Andy Payne will no-longer be involved. Mastertronic applied for a CVA in July 2014 to avoid a winding-up order. At that …

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What’s in a GAME? We go inside the retailer’s Westfield Stratford store

GAME CEO Martyn Gibbs takes MCV on a tour of the company’s flagship Westfield Stratford outlet, and reveals the latest innovations taking place in games retail BRINGING TOYS TO LIFE We make three times the margin on accessories in terms of total value than we do on hardware. We spend …

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Koch Media and Codemasters partner for global distribution deal

Koch Media and Codemasters have inked a new distribution and co-publishing deal to cover the western games market. Beginning in 2016, the former firm will replace Bandai Namco as the sole distributor for Codemasters titles in EMEA. The collaboration also means that Koch Media will exclusively co-publish Codemasters games in …

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Excalibur cuts back on sims and eyes console business

Publishing label Excalibur is considerably cutting back on its simulation business as it invests more into its own IP. The firm is well-known for its sim games, such as Euro Truck Simulator, but it has faced challenges from self-published rivals. The simulation market for us has dried up and we’ve …

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