MCV/DEVELOP News, events, research and jobs from the games industry
EA’s latest ad campaign for FIFA ’09 was a beast – taking up the
full four minute ad break on Sky during the Chelsea vs. Man Utd game at the weekend.
If you missed it and fancy seeing it again, EA has handily made it available online now.
About MCV Staff
Related Articles
![Positive Play 1 [Sponsored] Positive Play: How EA is making the games industry a more welcoming place to work](https://mcvuk.com/wp-content/uploads/Positive-Play-1-310x165.png)
Check Also
![Blog header 2026 IG50 [Industry news] Ubisoft backs IG50 Awards as Into Games opens applications for 2026 cohort](https://mcvuk.com/wp-content/uploads/Blog_header_2026_IG50-310x165.png)
[Industry news] Ubisoft backs IG50 Awards as Into Games opens applications for 2026 cohort
UK games charity Into Games has today opened applications for IG50 2026, its annual programme that recognises 50 of the most talented yet-to-be-hired people in UK games from working-class and low-income backgrounds. The announcement comes as Ubisoft joins as the headline sponsor and as Into Games confirms that 11 winners from the previous 2025 cohort have been placed in paid roles in the UK games industry through its Boost placement programme.