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A relatively quiet week sees a handful of new releases heading to retail this week, but the High Street can still expect custom from sports fans.
The biggest release of the week is EA’s Madden NFL 11, promising a ‘simpler, quicker, deeper’ American Football experience. This year’s iteration now features shorter matches and more accessible tactics for players not fully versed in the American game.
Tags EA ea sports james-batchelor madden new releases retail
![470 Pacific [Industry news] Pacific Standard Creative Launches as New Division of Pacific Standard Sound, Merging World-Class Film, Television, and Video Game Capabilities](https://mcvuk.com/wp-content/uploads/470-Pacific-310x165.webp)
Pacific Standard Sound (PSS), the award-winning sound design and full service post production and sound company whose work spans some of entertainment's most iconic properties, today announced the launch of Pacific Standard Creative (PSC), a new division purpose-built to serve the evolving storytelling and production needs of video game development studios, advertising agencies, trailer houses, and independent productions who demand world-class sound without compromise. Pacific Standard Creative will be helmed by industry veteran Eric Marks, who brings more than a decade of audio and engineering leadership, as well as two years as the Vice President of the Motion Picture Sound Editors (MPSE).
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![Positive Play 1 [Sponsored] Positive Play: How EA is making the games industry a more welcoming place to work](https://mcvuk.com/wp-content/uploads/Positive-Play-1-310x165.png)
