White Room signs merchandise deals

Retailers can shortly order video game clothes and toys via UK firm White Room Games.

White Room has signed sales and distribution partnership with both Gaya Entertainment and Level Up Wear, adding products from publishers such as Activision, Bethesda, Capcom, EA, Sony and Ubisoft to its portfolio.

Gaya Entertainment specialises in video games merchandise, ranging from toys, T-shirts, collectible statues and mugs.

Meanwhile, Level Up Wear focuses on clothing and accessories such as dog tags.

I’m proud that we’re able to announce this venture and we know that product ranges can meet expectations of retailers and consumers alike,” said White Room Games director Luiz Ferreira.

This category is growing year-on-year and we see this trend continuing over the next few years.”