Activision is upping the ante when it comes toCall of DutyeSports.
With each newCall of Dutygame earning over $1 billion at retail, eSports has become an important piece of Activision’s marketing strategy. According to Sam Cooper, senior director forCall of Dutyin Activision’s marketing department, in today’s video game business, any successful AAA” franchise is as focused on post-launch engagement with fans as with the actual launch of the game.
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![470 Pacific [Industry news] Pacific Standard Creative Launches as New Division of Pacific Standard Sound, Merging World-Class Film, Television, and Video Game Capabilities](https://mcvuk.com/wp-content/uploads/470-Pacific-310x165.webp)
Pacific Standard Sound (PSS), the award-winning sound design and full service post production and sound company whose work spans some of entertainment's most iconic properties, today announced the launch of Pacific Standard Creative (PSC), a new division purpose-built to serve the evolving storytelling and production needs of video game development studios, advertising agencies, trailer houses, and independent productions who demand world-class sound without compromise. Pacific Standard Creative will be helmed by industry veteran Eric Marks, who brings more than a decade of audio and engineering leadership, as well as two years as the Vice President of the Motion Picture Sound Editors (MPSE).
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