Activision is upping the ante when it comes toCall of DutyeSports.
With each newCall of Dutygame earning over $1 billion at retail, eSports has become an important piece of Activision’s marketing strategy. According to Sam Cooper, senior director forCall of Dutyin Activision’s marketing department, in today’s video game business, any successful AAA” franchise is as focused on post-launch engagement with fans as with the actual launch of the game.
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![Games Day 2026 Header Artwork [Industry news] GTA creators reunite for landmark Scottish games industry event](https://mcvuk.com/wp-content/uploads/Games-Day-2026-Header-Artwork-310x165.jpg)
The Scottish Game Developers Association (SGDA) is proud to announce the return of Games Day 2026, a landmark one‑day event coming to Dundee on Friday 25 September. Building on the success of last year's event alongside DICE Europe, the 2026 edition will unite the creators behind Grand Theft Auto, senior leaders from global studios and platforms, and Scotland's thriving community of independent developers for a day of talks, panels, showcases, and networking.
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