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Activision is upping the ante when it comes toCall of DutyeSports.
With each newCall of Dutygame earning over $1 billion at retail, eSports has become an important piece of Activision’s marketing strategy. According to Sam Cooper, senior director forCall of Dutyin Activision’s marketing department, in today’s video game business, any successful AAA” franchise is as focused on post-launch engagement with fans as with the actual launch of the game.
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