Wii Fit fever hits the High Street

MCV Staff 25th April 2008 Business News

The next week could become one of the most lucrative in games retail history as Wii Fit hits shelves today – followed by GTA IV on Tuesday.

Queues formed nationwide this morning as eager Wii owners snapped up the fitness-focused title, complete with balance board.

Media coverage has hit an all-time high too – this morning’s Metro newspaper features a cover wrap takeover and is one of many media outlets to feature high profile advertising features.

Fortunately the trade has overseen an orderly release – there were no broken street dates reported for Wii Fit, but now the focus shifts onto GTA IV and its release on Tuesday 29th.

Keep reading mcvuk.com for all the latest news during this pivotal week of game releases.

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