Zelnick: Life left in current consoles

The boss of powerhouse publish Take-Two has claimed that there’s plenty of untapped potential left in the Xbox 360 and PS3 and there’s no need for a rush toward a new generation of consoles.

The exception, CEO Strauss Zelnick told MCV, is the Wii which he says is still dragging down the market.

"If you exclude Wii – which one could argue is at least partially a different market than Xbox 360 and PS3 – the market is not in a depression," he said.

"Moreover, we’ve seen and will continue to see huge growth in new forms of interactive entertainment. If you give consumers what they want – whether that’s a social game on Facebook or a triple-A, multi-hour experience on a console – they’ll come out for it. As for the technology itself, we still have plenty of room to push the limits of creativity in the current console generation."

Zelnick also argues that his company currently boasts the best IP roster around.

"We think that Take-Two owns the strongest portfolio of IP in our industry," he added. "We have worked diligently to diversify our portfolio and to create more hits – and the team has done a superb job in executing against that strategy.

"I think that we’ve done a good job in balancing our line-up between existing franchises and new IPs."

To read MCV’s full interview with Strauss Zelnick, head over the the Features section.