A whole host of App Store content – including games – can now offer users a subscription service as part of Apple’s billing service.
The payment option was first debuted as part of News Corp’s digital newspaper The Daily. It will use the same infrastructure currently used for in-game purchases with subscriptions available in weekly, monthly, bi-monthly, quarterly, bi-yearly or annual increments.
Personal subscriptions can be managed and cancelled from a user’s Apple account page.
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Following a significant growth year in its PR & Comms division, Diva Agency today announces the launch of a new Creator and Community engagement team to lead fan engagement and influencer marketing strategy for its portfolio of entertainment clients. The new division will service the agency’s global games and entertainment client base and will serve as a strategic bridge between its high-performing creative and communications teams
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