Sajid Javid MP welcomes Philip Oliver's campaign to raise awareness of British games

Culture Secretary backs Made in Creative UK

The Made in Creative UK campaign has added a high-profile supporter to its ranks following a visit from Sajid Javid MP, Secretary of State for Culture, Media and Sport.

The campaign was started just over a year ago by veteran developer Philip Oliver, CEO & co-founder of Leamington Spa-based studio Radiant Worlds.

Culture Secretary Sajid Javid visited the studio to see first-hand how games are made and commended the campaign for raising awareness of the titles made in the UK.

"The UK’s creative industries are one of our biggest success stories and I want to see them enjoying the recognition they deserve," he said. 

"Campaigns like ‘Made in Creative UK’ are instrumental in raising awareness of the talent already out there, can inspire students and ensure the continued success of the sector, and help cement the UK’s position as a world leader in the production of video games and other digital creative media."

The Made in Creative UK campaign is simple: British developers who support simply add the logo into their games and onto their websites to emphasise that each title was developed in the UK. 

More than 300 companies support the campaign. You can find out more at

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