The headlines and most-discussed sessions from Wednesday, July 25thâ?¦

Develop conference round-up: Day 2

‘MMO design has not changed in a decade’
NCsoft and Destination Games’ online guru Richard Garriott speaks out about the genre his game Ultima Online arguably created – and outlines was his new game, Tabula Rasa, innovates in that category.

SCEE screenwriter: ‘Story input can seem whimsical’
SCE London Studio’s Katie Ellwood discusses developers’ assumptions about writers and the challenges involved in bringing story to games.

One Life Left steps out in Brighton
Popular radio show and podcast records live show from the Develop expo floor.

Six more sign up to amBX
Philips backs up its showing on the Develop expo floor by confirming that more developers and technology companies – Gearbox, Zombie, Riot, Brain in a Jar, Invcitus and Instinct – have signed up for the ambient light and effects platform.

Developers must embrace online
The day’s closing keynote from XNA general manager Chris Satchell talks through what Web 2.0 services and beyond mean for games and games developers – and says that mashups lie in the industry’s future.

Big night for games development
500 games development professionals crowd into the Metropole Hotel to find out who won this year’s Develop Industry Excellence Awards. Full list of winners can be found here – a video of the event can be viewed here.

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[Industry news] Pacific Standard Creative Launches as New Division of Pacific Standard Sound, Merging World-Class Film, Television, and Video Game Capabilities

Pacific Standard Sound (PSS), the award-winning sound design and full service post production and sound company whose work spans some of entertainment's most iconic properties, today announced the launch of Pacific Standard Creative (PSC), a new division purpose-built to serve the evolving storytelling and production needs of video game development studios, advertising agencies, trailer houses, and independent productions who demand world-class sound without compromise. Pacific Standard Creative will be helmed by industry veteran Eric Marks, who brings more than a decade of audio and engineering leadership, as well as two years as the Vice President of the Motion Picture Sound Editors (MPSE).