Leading global console and casual games publisher EA has acquired Korean online games developer J2MSoft in a move designed to open up the lucrative world of Asian internet microtransactions to the firm.
“This is a significant step in EA’s strategic plan for developing and publishing online games in Asia,” EA Asia president Jon Niermann stated.
To read the full story, head over to the internet’s number one destination for breaking news in the casual games sector, CasualGaming.biz.
Tags asia EA infodevelop-online-net Korea mmo online
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Following a significant growth year in its PR & Comms division, Diva Agency today announces the launch of a new Creator and Community engagement team to lead fan engagement and influencer marketing strategy for its portfolio of entertainment clients. The new division will service the agency’s global games and entertainment client base and will serve as a strategic bridge between its high-performing creative and communications teams
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