Investment could define CEO John Riccitiello's tenure, says analyst

EA ‘probably’ spent $0.5bn on Old Republic

We’ll never know exactly how much EA spent on bankrolling BioWare’s first MMO Star Wars: The Old Republic, but one analyst reckons the total figure could be close to half a billion dollars.

“I think it’s safe to say that the total all-in investment in Star Wars is probably approaching half a billion dollars,” Cowen & Co analyst Doug Creutz told MarketWatch.

“EA has minimised its risks as much as it can on this bet, but it’s still a risky bet. To the extent that any one game defines his (John Riccitiello) tenure, it’s going to be how ‘Star Wars’ performs.”

For more details on this story, visit MCV.

About MCV Staff

Check Also

Screenshot 2026 07 28 120612 [Event news] Electric Square announced as sponsor of Outstanding Achievement Award category at Women in Games Awards 2026

[Event news] Electric Square announced as sponsor of Outstanding Achievement Award category at Women in Games Awards 2026

Electric Square has been announced as the sponsor of the Outstanding Achievement Award category at …