In-game ads firmâ??s vice president of Europe leaves to pursue other interests

Ed Bartlett leaves IGA Worldwide

MCV Staff 22nd November 2010 Development News

IGA Worldwide has announced that Ed Bartlett has left the company.

He leaves his position as vice president for Europe at the in-game advertising firm to pursue other interests. During his time at IGA, he secured deals with leading publishers such as EA, Valve, Codemasters, Sega and Atari, and helped the company raise $17 million in venture capital financing.

“The past seven years have been a remarkable period in my life and I am immensely proud of everything we have achieved together in that time – in particular the measurable difference we have made to game developers and publishers seeking new revenue streams,” said Bartlett.

The full story can be read on our sister-site MCV.

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