Cloud gaming group talks â??game demos that redirect to a webpage with an in-store discount couponâ?

Gaikai aims to open digital doors to highstreet retail

This year’s launch of online streaming service Gaikai will offer publishers and retailers a chance to outdo each other on the emerging digital battleground.

And Andrew Gault, co-founder of Gaikai, says the cloud-gaming firm is in deep discussions with big names from both sides of the divide.

“We’re speaking to quite a number of retailers, and none of them despise the idea we have,” Gault told MCV this week.

More details on Gaikai’s retail battleplan can be found here.

About MCV Staff

Check Also

Safe in our World [Guest post] Video Games Aren't the Enemy of Kids' Mental Health, Ignoring Them Is

[Guest post] Video Games Aren’t the Enemy of Kids’ Mental Health, Ignoring Them Is

by Sarah Sorrell, Charity Director at Safe In Our World Video games have become an …