Gaikai targets full game service â??by 2011â??

Cloud gaming service Gaikai is heading to E3 one step closer to phase-one launch – but the company behind the revolutionary tech is aiming to expand the business fast.

In a new interview with Develop, Gaikai co-founder Andrew Gault expressed his optimism in focusing the business on rapidly-streamed in-browser game demos.

But when asked for a timeline of when the company will begin a full game streaming service similar to OnLive, he said: “We’d like to do it tomorrow but it’s all about picking you battles. I think we’d like to start it in a year or so, all the company’s founders would like to target that.”

Gault clarified that a demo service makes most sense for now, adding: “[but] of course we want to move to the next stage.”

Gaikai offers near-immediate access to demos from the click of a banner advert displayed on various websites.

Users who click on the adverts will be able to start playing game demos within minutes (possibly within one), as the data is streamed from inestimably high-spec servers.

The technology has already won two rounds of funding from a wide range of interested investors, and the Gaikai team wants to eventually offer the chance to play full games using the same system.

“But we’re open to what that next stage can be,” said Gault.

“Do we go for an arcade-style service where people buy virtual coins, do we go for subscriptions, do we focus on MMOs or action games?

“We’re open,” he added.