GDC Austin to host World of Warcraft keynote

World of Warcraft has been chosen as the topic for discussion at a keynote address at the upcoming GDC Austin event.

The game’s production director J. Allen Brack will be joined by Blizzard co-founder Frank Pearce to discuss operating challenges in maintaining a world-leading MMO.

Entitled ‘The Universe Of World Of Warcraft’, the session is the first that has been announced for GDC Austin event, which is set to take place at the Austin Convention Center in Texas from Sep 15-18.

"World of Warcraft continues to attract more and more subscribers year after year and has changed perceptions of what online gaming can achieve," says Izora De Lillard, event director at Think Services Game Group.

“An exploration of Blizzard Entertainment’s enduring success in the online gaming space offers important lessons for all connected game developers interested in developing the next great MMO, casual game, or virtual world."