In-app purchases donated to charity

Multiple leading developers will be donating all money generated by microtransactions to charity for the next two weeks.

The initiative is part of the Apps for Red drive, which is supporting Product Red, the organisation founded by U2 vocalist Bono and activist Bobby Shriver. The money raised will go to the Global Fund fighting HIV, AIDS, tuberculosis and malaria in Africa.

Many of the mobile games involved have rebranded to highlight the campaign, with the money spent on any in-app purchases going straight to charity, reports Polygon. 

Slogans supporting the movement include Angry Birds’ "Fling Birds. Save Lives" and Clash of Clans’ "Raid Friends. Save Lives". Monument Valley has even released a brand new chapter named Ida’s (Red) Dream to help raise money.

The games involved include:

• Angry Birds
• Bubble Witch 2 Saga
• Clash of Clans
• CSR Racing
• Cut the Rope 2
• Despicable Me: Minion Rush
• Farmville 2: Country Escape
• FIFA 15: Ultimate Team
• Frozen Free Fall
• Kim Kardashian: Hollywood
• Monument Valley
• Puzzle & Dragons
• Rayman Fiesta Run
• The Sims FreePlay
• Threes!