Internally-made, localised games drive Codemasters to Japan

Codemasters is to boost its international profile with plans to localise Race Driver: GRID for the Japanese market, following the success of the racing title in the UK and US.

The title, which already features races based in Japan, is set for release in the Eastern market this winter and will come complete with a copy of Codemasters’ flagship off-road racer, Colin McRae: DiRT.

Rod Cousins, Codemasters CEO, said: "As Codemasters continues to gain significant ground in the global videogame business, the release of Race Driver: GRID in Japan will also see the arrival of the Codemasters brand as a publishing label in the market."

He continued, “We have pursued options in the market for some time and this announcement is but a first indication of our ambitions in that market."