Lost and the Damned sets XBL record

Xbox 360 platform holder Microsoft has said that Rockstar’s The Lost and the Damned, a platform exclusive downloadable expansion for Grand Theft Auto IV, has broken previous revenue records for Xbox Live.

Kotaku quotes the firm as stating that the DLC has eclipsed first-day revenue for all previous downloadable content on Xbox Live”, though details of quite how many sales were seen in the first 24 hours have not yet been released.

Rockstar will release additional DLC for GTA IV exclusive on Xbox 360 later this year.

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The entertainment industry’s leading full-service creative agency, Fluid, promotes Mark Lisle to Director - Packaging and Creator Kits. Mark’s new title reflects his pivotal work driving growth and creativity in the division, who design and produce special edition packaging and influencer kits for the world’s biggest entertainment companies, including Riot, Capcom, Bandai Namco, Xbox and Sony to name just a few.