Broadcaster teams up with Cancer Research UK to process data via mobile game

New Channel 4 game lets you help beat cancer

MCV Staff 14th October 2014 Development News

Channel 4 has teamed up with Cancer Research UK to launch a new mobile game, supporting the Stand Up To Cancer awareness and fundraising campaign.

Reverse the Odds takes players on a journey into the land of the Odds, which has been left a desolate mess. It is their job to put some life back into that world through a series of puzzles or varied types and difficulties.

Every time the game is played, it directly helps Cancer Research UK scientists in their mission to beat the illness sooner by processing real data from the organisation’s research.

Our sister site Mobile Entertainment takes a closer look.

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Pacific Standard Sound (PSS), the award-winning sound design and full service post production and sound company whose work spans some of entertainment's most iconic properties, today announced the launch of Pacific Standard Creative (PSC), a new division purpose-built to serve the evolving storytelling and production needs of video game development studios, advertising agencies, trailer houses, and independent productions who demand world-class sound without compromise. Pacific Standard Creative will be helmed by industry veteran Eric Marks, who brings more than a decade of audio and engineering leadership, as well as two years as the Vice President of the Motion Picture Sound Editors (MPSE).

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