Scoreloop partners with Ideaworks Airplay

A new deal signed between community infrastructure provider Scoreloop and Ideaworks Labs means that developers will be able to harness the latter’s Airplay SDK cross-platform social gaming toolset.

“Game developers are looking for the best way to reach more users and increase game sales,“ said Marc Gumpinger, Scoreloop CEO. “Along with Ideaworks, we’re now offering the industry’s most comprehensive cross-platform social gaming service. This means new platforms, more users, increased engagement and new revenue streams for game developers.“

Bolstered by the Airplay SDK, Scoreloop promises to extend its iPhone and Android support to include Symbian, Windows Mobile, BREW, Samsung bada and HP webOS.

“We’re delighted that Airplay SDK and Scoreloop have integrated to bring social gaming to the widest possible consumer base“ added Tim Closs, CTO of Ideaworks. “No other solution allows multi-platform social gaming across such a wide range of mobile and handheld platforms, from featurephones to smartphones to tablets.“