PlayStation boss to had up Sony consumer wing

Sony promotes Hirai in business shuffle

MCV Staff 10th March 2011 Development News

Sony’s networked products and services boss Kaz Hirai has been promoted to head up the consumer products unit.

50-year-old Hirai currently looks after video games and other digital Sony businesses such as music and movie steaming. His new role will include the entire Sony consumer electronics line, which consists of TVs, cameras and more.

The new role will allow Sony to assess Hirai as a potential successor to its current CEO Howard Stringer, who is expected to step down by 2013.

The full story can be found on MCV

Tags

About MCV Staff

Check Also

div [Industry news] DIVA Agency launches new community and creator division dedicated to fan engagement, creator partnerships and community building

[Industry news] DIVA Agency launches new community and creator division dedicated to fan engagement, creator partnerships and community building

Following a significant growth year in its PR & Comms division, Diva Agency today announces the launch of a new Creator and Community engagement team to lead fan engagement and influencer marketing strategy for its portfolio of entertainment clients. The new division will service the agency’s global games and entertainment client base and will serve as a strategic bridge between its high-performing creative and communications teams

© Copyright 2026, MCV. BizMedia