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Popular engine firm Unity is moving its HQ to London to provide it better access to industry talent – and presumably score more licensing deals.
The firm revealed to Develop that it plans to move some of the staff at its Copenhagen base over and will staff up quickly.
“It’s the centre of the world to some degree – there’s a big pool of people, flights to everywhere,” explained David Helgasson, CEO and co-founder.
“Copenhagen is, in some ways, a bit of a backwater – we were situated there because of historical reasons. We’ve been able to attract really good people, actually, from places like Lithuania and the US – we’ve got very few Danes working there.
“We want to keep the HQ in Europe because, timezone wise, it just works best. You get a little bit of everybody’s day no matter where they are. In the US, you don’t really get anyone until the tail end of the day, and it’s tough to sync with Asia. Europe, in that sense, is a perfect fit.”
Just two months ago, the firm signed up former Criterion man David Lau-Kee as chairman.
