Brazil, Russia, India and China account for 41 per cent of the world’s mobile installs in Q2 2016

Unity reports shows BRIC’s mobile domination

A new report by Unity Technologies reveals the countries with the highest number of mobile installs for the last three months – and a key economic group is leading the way.

Brazil, Russia, India and China – dubbed by economists as the BRIC countries, due to their similar stages of growth and development – accounted for 40.9 per cent of all mobile game installs throughout Q2 2016, forming four of the top five countries in this regard.

They also represent 42 per cent of Android installs, while China and Russia made up 35 per cent of iOS installs.

Unity has formed a full report with its Analytics team, which you can find at the firm’s website. The report is based on 238,000 Unity-based games, which generated 4.4bn installs over the previous quarter.

Check out the firm’s infographic below. Click the image for a larger version.

About MCV Staff

Check Also

div [Industry news] DIVA Agency launches new community and creator division dedicated to fan engagement, creator partnerships and community building

[Industry news] DIVA Agency launches new community and creator division dedicated to fan engagement, creator partnerships and community building

Following a significant growth year in its PR & Comms division, Diva Agency today announces the launch of a new Creator and Community engagement team to lead fan engagement and influencer marketing strategy for its portfolio of entertainment clients. The new division will service the agency’s global games and entertainment client base and will serve as a strategic bridge between its high-performing creative and communications teams