Canadian interactive entertainment distributor Ludia has signed a deal with ads specialist WildTangent that will see the firm become the exclusive in-game advertising partner for Lucia’s 2009 lineup.
The agreement includes titles such as American Idol, Price is Right and Press Your Luck, and spans platforms including Wii, DS, PC, Mac, iPhone and iPod Touch.
To read the complete story, head over to Develop’s sister site CasualGaming.biz.
Tags ads advertising infodevelop-online-net wildtangent
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Cheating in online multiplayer games has become a structured, professional ecosystem, bolstered in recent years by the introduction of generative AI. Cheat subscriptions, boosting services, and in-game economy manipulation have made the cheating market worth around $8.5 billion globally. One cheat developer in 2021 was found to have made an estimated $77 million providing a cheat service for a single game.
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