Tag Archives: ads

Esports ad industry makes $280m in 2016, but set to topple $1b by 2021

Esports in 2016 snagged $280m in ad spend from advertisers, with most of the money going towards influencer marketing, sponsorship and video. According to advertising magThe Drum, by 2021 this figure could end up exceeding $1bn in ad revenue as brands try to engage with the nascent industry, and appeal …

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PlayStation and Channel 4 team up for Uncharted Gogglebox ad takeover

Gamers will have a chance to win Uncharted prizes during tonight (Friday, May 6th)’s Gogglebox. Sony and Channel 4 have partnered for an ad takeover in the first commercial break for the TV show. This will feature a ‘large’ section of gameplay from the upcoming release. Then viewers will be …

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