Tag Archives: ads

Creating a free to play game is one thing, creating a mascot to boot is another. Shedworks Games creative director, Gregorios Kythreotis talks us through the development of Swing King and the Temple of Bling

Esports in 2016 snagged $280m in ad spend from advertisers, with most of the money going towards influencer marketing, sponsorship and video. According to advertising magThe Drum, by 2021 this figure could end up exceeding $1bn in ad revenue as brands try to engage with the nascent industry, and appeal …

Recruitment Agency Amiqus ask developers about the best way to monetise, particularly in the competitive free-to-play market

Vinod Ramachandran, senior product manager for Google’s app install advertising business, reveals the ways games advertising has evolved and breaks down the tech giant’s options for creators looking to get their title noticed

Gamers will have a chance to win Uncharted prizes during tonight (Friday, May 6th)’s Gogglebox. Sony and Channel 4 have partnered for an ad takeover in the first commercial break for the TV show. This will feature a ‘large’ section of gameplay from the upcoming release. Then viewers will be …

Platform holder to highlight titles made by smaller studios through Google Play Indie Corner initiative

Ad mediation dynamically adjusts to player count in titles with low number of users

HTML5-based Interactive Interstitial adverts, allowing customisable user experiences, also launched

Android apps store will specify whether titles contain advertisements

Start-up aims to change the way reward-based ads work in mobile games