DeltaDNA targets smaller games with SmartAds On-Demand

Analytics and marketing specialist DeltaDNA has launched a new service aimed at boosting monetisation in games with fewer players.

Smart Ads On-Demand is player-optimised, automatically adjusting the type of advert shown to each user in the hope of maximising monetisation to boost eCPM and revenue.

On-Demand is specifically aimed at titles currently using DeltaDNA’s free tier of service, meaning they have fewer than 10,000 monthly active users.

The platform provides access to ad networks including Admob, Unity Ads and Vungle through a single SDK.

“We know that smaller games find it harder to monetize, mainly because developers have little idea which ad networks are delivering value or how the ads are affecting retention,” said CEO Mark Robinson.

“With the release of SmartAds On-Demand, we are changing that by opening up effective monetization for every game, regardless of size.

"Now every marketer can implement player-centric real-time campaigns across ads and IAP; and every developer can become the master of their data and start making the money their game deserves.”