Could F2P bring Blizzard's subscriber levels up past their peak?

WoW adopts free-to-play model

The world’s biggest MMO has become the latest game to adopt the increasingly popular free-to-play model.

Users can now download and play World of Warcraft for as long as they like until they reach level 20.

The move could help bring the number of subscribers up past peak levels. Last year publisher-developer Blizzard Entertainment announced worldwide subscribers for the game stood at an all-time high of 12m, while in March 2011 this had fallen to 11.4m.

Read the full story on MCV.

About MCV Staff

Check Also

Rhino Rock Studios RRS Logo Primary Colour BlackText [Industry news] Russ Harding joins Rhino Rock Studios as Partner and Director

[Industry news] Russ Harding joins Rhino Rock Studios as Partner and Director

Rhino Rock Studios has announced that games and interactive entertainment veteran Russ Harding has joined the company as Partner and Director. He will work alongside Founder and CEO Emma Perkins to co-lead the studio’s next phase of growth.