Q1 revenue boosted by 15% through Zynga activities

Zynga made $250m for Facebook in three months

Zynga contributed about 15 per cent of Facebook’s revenue for the three months ending March 31st, the social network has revealed.

Facebook recorded Q1 revenue at $1.06 billion, about 6 per cent below what was managed in the three months ending December 31st.

The company disclosed in a SEC file that Zynga’s activities accounted for about $250 million of that figure.

How this is split between advertising and in-game transactions is unclear, however.

Facebook takes about 30 per cent of Zynga’s traded virtual currency, suggesting that the social games giant made another fortune with in-game items.

A special arrangement between both companies ends in May 2015.

Zynga is now targeting its own advertising revenues – the company has established its own Zynga.com web portal, allowing people to play all of its games away from Facebook.

Though users will, for now, need a Facebook account to play Zynga’s games, all display advertising on Zynga.com will go to Mark Pincus’s company.

Zynga, which went public in December 2011, will report first quarter earnings on Thursday.

About MCV Staff

Check Also

470 Pacific [Industry news] Pacific Standard Creative Launches as New Division of Pacific Standard Sound, Merging World-Class Film, Television, and Video Game Capabilities

[Industry news] Pacific Standard Creative Launches as New Division of Pacific Standard Sound, Merging World-Class Film, Television, and Video Game Capabilities

Pacific Standard Sound (PSS), the award-winning sound design and full service post production and sound company whose work spans some of entertainment's most iconic properties, today announced the launch of Pacific Standard Creative (PSC), a new division purpose-built to serve the evolving storytelling and production needs of video game development studios, advertising agencies, trailer houses, and independent productions who demand world-class sound without compromise. Pacific Standard Creative will be helmed by industry veteran Eric Marks, who brings more than a decade of audio and engineering leadership, as well as two years as the Vice President of the Motion Picture Sound Editors (MPSE).