Zynga stock soars as social giant turns publisher

Shares in Zynga jumped ten per cent yesterday on news that the social games giant is to launch its own games portal away from Facebook.

The City’s interest in Zynga’s new venture drove its share price from $13.43 to $14.49 at end of trading.

Zynga.com, which will launch in beta this month, will host a range of popular Zynga games as well as new content provided by external development studios.

The site will be available across the globe in fifteen different languages.

Social game developers will have the chance to publish their work through Zynga.com, effectively turning the San Franciscan games company into a third-party publisher.

Mobscience and Row Sham Bow are two of the first external studios that will have their games published in Zynga.com

More information on the new Zynga platform can be found here