Tradewest Games brand resurrected by Spiess

MCV can reveal that the company formerly known at Midway Games Europe has been reborn following its management buyout – and is now trading under the resurrected Tradewest Games label.

As we confirmed this morning, the MBO by former Midway Europe boss Martin Spiess is complete.

And as part of the deal he has acquired not just the UK and French offices for the new organisation, but also the Tradewest brand.

Tradewest was once the video game publishing label for previous Midway owner Williams, and brought classic games like Ikari Warriors and Double Dragon to market in various territories.

It was the foundations laid by the brand’s efforts which allowed Midway to grow as a games publisher globally.

Now the team behind the now Europe HQ’d Tradewest Games hopes to repeat history by building a new publishing and distribution operation around the brand, and looking for new projects to fund, promote and bring to market.

"This is a brand representative of tradition, a name under which a well-known North American game publisher operated between 1986 and 1994," the company told MCV in a statement.

We are very glad to have acquired the rights to such an internationally well-known brand of such tradition in the gaming industry," added Spiess.

Under the name Tradewest Games we will as of now be acting as a European full service provider in the fields of game distribution and publishing. We have access to a wide-reaching global network of game developers and international partners from all relevant areas of the games industry.

"First and foremost, however, there’s a well-experienced European team behind Tradewest Games that has proven its expertise and knowhow in the past years by bringing to market some of the biggest games projects in the world."