Microsoft has announced that a brand new Gears of War 3 trailer will be aired in the UK after the Champions League final this Saturday.
It can be seen after the final whistle blows at Wembley following the heavyweight clash between Manchester United and Barcelona – around 21:45 or a few minutes before.
The match – and the ad – will be aired on both ITV1, ITV1 HD, Sky Sports 1 and Sky Sports 1HD.
Tags ad ben-parfitt champions league final gears of war 3 ITV Microsoft sky
![good game [Industry news] Dubai Films & Games Commission and Good Game Club podcast partnership to redefine games as a force for good](https://mcvuk.com/wp-content/uploads/good-game-310x165.jpeg)
The Dubai Films & Games Commission is stepping up its ambition to build a games industry defined by positive impact by announcing a strategic headline partnership with the Good Game Club podcast at GamesBeat Summit 2026 in Los Angeles. The partnership positions the Dubai Films & Games Commission at the centre of a growing global movement around the positive cultural, economic and societal impact of video games, joining Good Game Club’s existing founding partner Tencent.
MCV/DEVELOP News, events, research and jobs from the games industry
![xsolla sponsored post header img 1 [From the industry] Xsolla powers web shop launches for 40 of the top 100 mobile games](https://mcvuk.com/wp-content/uploads/xsolla-sponsored-post-header-img-1-310x165.jpg)
