Sony Computer Entertainment president Kazuo Hirai wants PlayStation Vita to turn a profit within the next three years, reports Reuters.
He also said he expects sales of the company’s new handheld to outsell the PSP.
Jack Tretton, president of SCEA, has said PlayStation Vita will arrive in Japan this year, though other regions may have to wait until next year.
PlayStation Vita will retail for YEN 24,980 in Japan and $249.99 in the US.
Tags e3 2011 japan mcvuk playstation vita sony
![Lorna Probert COL Credit Diva [Industry news] Diva Agency appoints new Head of Production](https://mcvuk.com/wp-content/uploads/Lorna-Probert-COL_Credit-Diva-310x165.jpg)
Gaming-native agency Diva has hired former commercial head of Aardman Games and Interactive Entertainment Division, Lorna Probert, to head up its Creative and Production agency business. Lorna joins Diva with over 25 years of experience in games, interactive and immersive production, joining Diva's executive leadership team as Head of Production to drive new innovation and operational excellence in the agency’s creative and production services, which deliver campaigns for a global roster of AAA games and entertainment clients.
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