MCV/DEVELOP News, events, research and jobs from the games industry

Atari will sponsor the hugely prestigious Games Media Legend award at next month’s GMAs. The classic brand is the perfect fit for a category that recognises long-term achievement and an influential contribution to the industry. Last year’s winner was the Newsfield and EMAP superstar editor, Gary Penn. Unlike the rest …

Senior regional director of Microsoft UK Neil Thompson has told MCV that the recent price cuts are the opening gambit in a peak season which will see tens of millions” spent on marketing the Xbox brand. Microsoft undercut market leader Wii in the battle for the gaming pound this week …

Ahead of FIFA 09’s release on October 3rd, EA has booked the entire half time ad break during Sunday’s Chelsea Vs Manchester United Premier League game to showcase the new title. Airing just before the second half kicks off on Sky Sports One, the four minute ad (pictured) will begin …

Omegame's UI tools used to make front-ends in upcoming titles

Trade association throws weight behind Northwest Regional Development Agency fringe event â??Celebrating the Gaming Industryâ??

MCV readers are being offered discounted entry into next month’s Virtual Worlds London – with 15 per cent off the standard ticket price. Virtual Worlds London will take place on October 20th – 21st, 2008 at the QEII Conference Centre in London. The event is the leading European expo for …

Peter Moore had predicted the death of boxed product – and promised EA will be at the forefront of the digital revolution. In an interview with The Guardian, he said EA will take a different direction that iTunes, which he called a rip-off”. We’ve gone from connected consumers being the …

Lionhead chief says having â??two specific audiencesâ?? has restricted industry

LucasArts claims big industry players will migrate to Asian city state and build new studios

Recently-acquired Activision team is rumoured to be working on game with turntable peripheral