MCV/DEVELOP News, events, research and jobs from the games industry
In case you hadn’t noticed, Eminem’s most recent track Survival was used on an ad for Call of Duty: Ghosts. But that was just the beginning of the marketing tie-up. A deal has been revealed in close collaboration with GameStop” in the US that means those who pre-order the shooter …
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ASA dismisses GAME "We Won’t Be Beaten on Trade-ins" complaint
The Advertising Standards Authority has rejected a complaint raised against retailer GAME. Three complainants had alleged that GAME’s We Won’t Be Beaten on Trade-ins” offer, which promises to beat any rival trade-in offer by 1, was misleading because they reported that when they attempted to take advantage of the offer …
Read More »Nintendo: DS/2DS/3DS is "quite a simple proposition"
When 3DS launched, MCV visited High Street stores to talk 3DS with store staff, and we were disappointed by the results. Several of the men and women whose job it was to sell Nintendo’s new portable told us that the 3DS was just a DS with a 3D screen. Not …
Read More »Far Cry 3: Blood Dragon sales exceed 1m, Ubisoft mulling boxed version
Ubisoft’s digital Far Cry 3 spinoff Blood Dragon has surpassed 1m units sold. Ubisoft CEO Yves Guillemot revealed the game’s milestone to Game Informer, and referred to it specifically as a mini-AAA” game. Guillemot also hinted that, based on the strong results, the company is considering a retail version of …
Read More »NPD: US digital games spending up, but not enough to offset physical decline
Digital full game downloads and DLC spending grew 27 per cent in the US games market during Q2 2013. That didn’t stop the sector experiencing a three per cent overall decline in the video games content sector, with the total falling to $2.88bn. When hardware is added the decline increased …
Read More »Microsoft selling Xbox One hardware at a profit
Xbox chief marketing officer Yusuf Mehdi has claimed that Microsoft will not make a loss on each Xbox One it sells. Console platform holders have traditionally taken a hit on hardware in the hope of regaining any losses via software sales. Nintendo is the notable exception to this rule, although …
Read More »Milestone launches gaming peripherals brand ‘trriger’
Milestone Interactive has expanded its gaming operations into the peripherals business with its own brand – trriger. The brand will offer high-value” peripherals for PS3, Xbox 360, PS2 and PC. These include PS2 and PS3 controllers, HDMI cables, PS2 memory cards and a gaming mouse. The products are currently available …
Read More »Madden 25 surpasses 1m units sold during launch week
The latest in the Madden NFL series moved over a million copies in North America during its first week, EA has announced. The result is mixed for Madden NFL 25, with year-over-year sales for the annual American football franchise down from Madden NFL 13’s launch week sales of 1.65m units. …
Read More »GAME FIFA 14 lock-ins start this weekend
Gamers will have the chance to try FIFA 14 from this weekend thanks to a nationwide run of lock-ins run by retailer GAME. Kicking off on September 8th across six stores, a total of 50 lock-ins will take place by September 22nd, all of which will offer hands-on time with …
Read More »Xbox One indie scheme now accepting devs
Microsoft's bid for the indie community kicks off this week
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