Sony acknowledges western interest in Vita TV greater than expected

Western interest in the recently-revealed Playstation Vita TV has exceeded Sony’s expectations, according to senior vice president Masayasu Ito.

Speaking with Eurogamer, Ito explained that feedback since the hardware’s announcement earlier this month has been strong” and more than expected.”

"Of course, we are thinking about launching it in the U.S. and Europe," Ito later confirmed to Polygon – noting that Sony would need to launch Vita TV with western equivalents of the Japanese video streaming services.

"We will look into each possibility before launching this in the West."

Sony Computer Entertainment head Andrew House added that the device is launching first in Japan because the region currently lacks any competing hardware.

"There isn’t really a competitor [in Japan] that’s staked out a claim," House said.

"And frankly, in my own view, Japan is a little behind the adoption curve in video streaming services. So we thought we could have an opportunity in Japan to really establish a leadership position by having an additional differentiated killer app — which is having our huge library of streaming games content."

Vita TV launches November 14th in Japan.