MCV/DEVELOP News, events, research and jobs from the games industry
We compare last year’s TV marketing activity for games retailers including Tesco, GAME and Sainsbury’s. After GAME?entered administration, competition began in earnest to claim a portion of its market share.Perhaps boldest of the new ‘pretenders’ was Tesco, with its claim to be ‘The Home of Gaming’. But has its previous …
Read More »E-tail topples supermarkets in 2011
Sainsbury’s, Tesco, Asda and Morrisons have stalled in their bids to become the next major players in video games, ERA reports. Based on Chart-Track figures, supermarkets accounted for 27.3 per cent of all games sold last year – that’s down 0.2 per cent from the previous year. In terms of …
Read More »What’s causing the drop in games TV advertising?
2012 games and consoles TV activity up to February 12th has remained fairly static year-on-year, with a three per cent decline in individual TVRs. This week we look at two of the key contributing factors to this change. The number of campaigns that have been on air can be a …
Read More »Top ten games TV campaigns of 2011
Generation Media reveals the best performing video game TV ad campaigns of last year, including marketing for 3DS and THQ’s uDraw. As 2011’s only major hardware release, it’s no surprise that Nintendo’s campaign for the 3DS was the largest of the year. Spreading the campaign across 22 weeks, however, meant …
Read More »Take-Two profits drop to $14.2m
Take-Two has reported a 65 per cent drop in profit to $14.2m for its fiscal Q3 ending December 31st 2011. The Rockstar and 2K parent generated $236.3m in sales during October, November and December. This represents a 25 per cent year-on-year dip compared to the $334.3m made in the same …
Read More »Games advertising jumps year-on-year
An upbeat start to 2012 has seen games and consoles TV advertising increase 28 per cent year-on-year. This growth has been stimulated by six extra campaigns compared to 2011 (22 versus 16). Health and fitness related titles have contributed the lion’s share of 2012 activity, with five games on air …
Read More »The UK 2011 Video Game Charts
Modern Warfare 3 emerged triumphant, but it was EA that was last year’s real victor. MCV analyses the full 2011 GfK?Chart-Track charts to unearth the winners and losers in a challenging year for the boxed games market. It was another year in which Call of Duty and FIFA take the …
Read More »Games TV ads: The top ten publishers of 2011
We reveal the top ten games publishers which had the most watched TV advertising campaigns last year. Nintendo faced little opposition as it graced our screens every week of 2011. It advertised almost three times as many campaigns as second-placed Ubisoft, with each campaign on average achieving 235 TVRs. One …
Read More »360 dash app usage rises 50%
The amount of consumers using entertainment apps on Xbox Live globally increased by 50 per cent from November to December. On average, over 60 per cent US Xbox Live Gold members accessed these apps for one hour each day. Entertainment apps include YouTube, Blinkbox, Netflix and MSN. Several went live …
Read More »Deus Ex tops Amazon’s 2011 digital chart
Square Enix’s Deus Ex: Human Revolution was the most purchased digital video game on Amazon in the US in 2011. Interestingly, however, the game doesn’t even feature in the Top Ten of the physical games chart for the period. Joystiq reports that Modern Warfare 3 unsurprisingly won that particular race …
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