MCV/DEVELOP News, events, research and jobs from the games industry
Activision is determined to make DJ Hero 2 a major seller, and is giving away the original game in order to do so. Peter Royea, the man in charge of the Hero brand, says the music sequel is his No.1 priority this Christmas. The company says giving away the original …
Read More »Kotick: Iâ??d be jailed for what West & Zampella did
Activision CEO suggests the Infinity Ward founders used the company for personal gain
Read More »Kotick: Kinect must get cheaper
Bobby Kotick likes Kinect, but he does have one concern with it. For a boss famed for his sharp business sense and sharp attention to profits, can you imagine what that is? With Kinect – I love the idea, but Microsoft has got to get the price down,” he told …
Read More »What Kotick thinks about what you think about Kotick
There’s no other exec who provokes quite the same reaction on the pages of MCVuk.com as Activision’s Bobby Kotick. As the head of the most powerful publisher in the world, the hardened businessman is not always a favourite on the site comments. But speaking to Edge magazine, Kotick has admitted …
Read More »I love games, Kotick insists
It’s one of the better known supposed ‘facts’ about Bobby Kotick – he doesn’t like games. But the Activision boss has come out and denied the claims, saying that being a single dad is the only barrier between him and a gaming habit. I don’t even know how that happened!” …
Read More »Kotick: EA canâ??t keep top devs happy
Activision boss says rivalâ??s hope to create studio independence is futile
Read More »Activision: EA has lost its way
Outspoken Activision publishing boss Bobby Kotick has in an interview with Edge magazine launched a scathing assault on rival EA, blasting the way it treats owned developers and claiming that no-one actually wants to work for the company. The core principle of how we run the company is the exact …
Read More »Kotick: Schafer project was poor, over budget
The Activision CEO on why his firm dropped the EA title
Read More »Licence ambush scares off new IP
UK studio Bizarre Creations has warned that new IPs might suffer in the run-up to Christmas. The firm behind upcoming Bond game 007: Blood Stone believes recognisable names and licences are the only way to stand out against heavy hitters such as Call of Duty, Medal of Honor and Assassin’s …
Read More »Activision: Bungie had no alternative
A unrivalled commitment to cutting costs was the key driver in Bungie’s decision to sign a ten-year deal with Activision, the publisher’s boos Bobby Kotick has claimed. Speaking to investors, Kotick outlined a number of ways that his firm keeps a close check on its balance sheets including, bizarrely, the …
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