Publisher CEO reveals that it wants to enter $4bn genre to fuel expansion
Read More »‘We’ve got the strongest ’09 line-up,’ says Activision
Activision Publishing CEO and president Mike Griffith says that the firm’s portfolio of games puts it way ahead of the competition for 2009. He also thinks that November’s Modern Warfare 2 will be the biggest title ever released in the Call of Duty (pictured) franchise. Speaking to MCV in an …
Read More »Activision sets sights on European market share
Activision will double its European market share in the next few years, according to its CEO Mike Griffith. Speaking exclusively to MCV at E3, the heavyweight publisher detailed a wide-reaching strategy to grow its stake in what it calls its ‘under-developed’ European business. The firm wants to generate 50 per …
Read More »Blur is â??an adult Mario Kartâ??
Project Gotham dev Bizarre explains what its next title Blur can take, and leave, from Nintendoâ??s iconic kart series
Read More »DJ Hero devs admit to licensing hurdles
E3â??09: FreeStyleGames: â??Itâ??s been very difficult to commercialise mashupsâ?
Read More »DJ Hero dev: Music biz is starting to appreciate the games industry
E3â??09: DJ Hero will get people into DJing as games offer the music biz new opportunities, says FreeStyleGames
Read More »Kotick critical over lack of price cuts
One thing universally absent from this year’s E3 was any kind of hardware price cutting from any of the major platform holders – and that’s something that Activision Blizzard boss Bobby Kotick is not happy about. I was disappointed not to see any sort of aggressive price cutting,” he told …
Read More »Double Fine under pressure as Activision launches lawsuit
Activision insists it hadnâ??t relinquished the rights to Brutal Legend, a game soon to be published by EA
Read More »Microsoft strikes DLC deal for Modern Warfare 2
E3 '09 Xbox 360 version to receive two timed exclusive DLC packages
Read More »Call of Duty sales pass 35m
The boss of Activision Publishing boss Mike Griffith has stated that total sales of the Call of Duty titles have now hit an eye-watering 35m units worldwide. Gamespot adds that 11m of those sales have come from the latest release, World at War. In addition, the exec also stated that …
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