Tag Archives: activision

Activision: Blur will do for racing what COD did for shooters

Amidst all the numbers and gushing praise for Guitar Hero, Activision Blizzard also found time in its recent financial posting to stoke up the hype machine for Bizarre Creations’ upcoming new racing IP Blur. From a business perspective, we are targeting Blur to do for racing what Call of Duty …

Read More »

Guitar Hero outselling Rock Band 10:1 in Europe

Following impressive financial numbers, Activision Blizzard’s Mike Griffith has stated that the franchise now accounts for the majority share of music game genre sales in Europe and North America – in other words, it’s beating Rock Band. The publisher also revealed that 34m DLC tracks have been downloaded by Guitar …

Read More »

Activision Q1 revenues smash expectations at $981m

Activision Blizzard has excelled expectations by posting revenues of $981 million for its first quarter in 2009, along with profits rising to $189 million, all driven by a strong slate lucrative franchises such as Guitar Hero, Call of Duty, and World of Warcraft. Those figures had smashed analyst expectations, as …

Read More »

EA zones in on market share

The past year was ‘not great’ for Electronic Arts – and the firm is gunning to grab back market share from rivals Activision and Ubisoft this year. That’s according to UK boss Keith Ramsdale, who has boasted of EA’s ‘amazing line-up’ for the next 12 months. FY09, which I have …

Read More »

Activision shares jump ahead of quarterly report

Shares in Activision Blizzard saw a sizable spike yesterday ahead of the publisher’s quarterly earnings report. On Wednesday Activision’s share price peaked at $11.16 after closing the day prior at $10.30. The encouraging jump follows Goldman Sachs analyst Mark Wienkes upgrading the company’s shares from ‘Neutral’ to ‘Buy’, claiming in …

Read More »

Bizarre Creations new racer revealed?

French magazine Joypad has seemingly got the first word on Bizarre Creations’ top secret new racing IP – a combat-based arcade outing entitled Blur. Bizarre is the studio behind Microsoft’s successful Project Gotham Racing series, but having been acquired by Activision Blizzard in 2007 (and with the Gotham IP returning …

Read More »