MCV/DEVELOP News, events, research and jobs from the games industry
Ahead of its release next week, analyst firm Cowen and Company has predicted that Activision’s Prototype 2 will struggle at retail. Gamasutra reports that that game is likely to see a soft performance" upon release, citing that fact that it has failed to break into Amazon’s Top 100 on either …
Read More »OPINION: Call of Duty hasn’t peaked
In just a matter of weeks Call of Duty 9 will likely be unveiled. But if you work at Activision, thinking about that now is supposed to irk you. Because yesterday the wider games media decided that Call of Duty has peaked. Modern Warfare 3 sales are 4.2 per cent …
Read More »Skylanders craze compared to ’90s Tamagotchi mania
Toy retail giant Toys R Us has compared the hunger for Activision’s Skylanders to the crazed fenzy that surrounded virtual pet toy Tamagotchi in the mid ‘90s. The release of new figures for the game regularly leads to pre-opening queues at Toys R Us outlets across the US. The consumer …
Read More »Infinity Ward legal battle dated for trial
Studio founders Zampella and West taking Activision to court over alleged 'false promises'
Read More »Infinity Ward versus Activision court date set
Infinity Ward co-founders and defunct Activision employees Jason West and Vince Zampella will be taking their former publisher to court next month. The trial date for the case, originally set for May 7th, will now take place on May 29th according to GameInformer. The date was moved back at the …
Read More »Activision’s ‘greatest’ Spider-Man game braced for Box Office boost
Fans will not be disappointed by the new Amazing Spider-Man game, Activision says. The firm admits Spidey titles have had a chequered history, so has made sure this year’s movie tie-in got a full two-year development cycle. Traditionally, Spider-Man games based on films have been the more successful titles. And …
Read More »Robert Bowling steps down from Infinity Ward
Call of Duty Creative Strategist announces resignation via twitter
Read More »VIDEO: Transformers Prime gets its own video game
The latest Transformers cartoon series is to receive an accompanying video game from Activision. Transformers Prime will be released for Wii, 3DS and DS at some point later this year”. The associated cartoon series first hit US screens last year and debuted in the UK on Cartoon Network last month. …
Read More »FEATURE: Activision’s new $1bn franchise
Forget Call of Duty and World of Warcraft, Activision Blizzard has a new superbrand on its hands.Christopher Dring speaks to VP of marketing John Coyne to discover how the publisher is taking Skylanders from its new kids IP to this year’s biggest toy franchise… If there’s one thing Tony Hawk …
Read More »Former execs lose fraud claim against Activision
But Los Angeles superior court upholds claims of promissory fraud by Infinity Ward founders
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