Tag Archives: activision

RETROSPECTIVE: Guitar Hero

I’ve been a gamer for effectively as long as I remember. My first memories stray back as far as the early ’80s when my parents purchased an Atari 2600. I remember watching them take turns at Pac-Man, and can picture quite clearly the look of irritation on my dad’s face …

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United Front sorry for canned True Crime

True Crime: Hong Kong developer United Front Games has apologised to consumers after Activision canned the game. The Vancouver studio had been working on the upcoming True Crime multiformat action game which was officially announced in December 2009. A statement on the developer’s website said: We are sorry we did …

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Digital focus for new-look Activision

As it attempts to adapt to the ever-changing games market, publisher Activision has pledged to realign its focus on its digital business. The strategic move has come at the cost of key brands such as Guitar Hero, and has also resulted in the loss of some 500 jobs. "Digital distribution …

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Bungie game ‘key’ to Activisions growth

We might not know what game Bungie is working on, but Activision says it will be one of its key long-term revenue drivers. In an investor call Activision Publishing CEO Eric Hirshberg talked up the game which isn’t scheduled to hit shelves until 2012. This is one of our key …

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Activision: We’ve had to make some difficult decisions

With the games industry still coming to terms with the shock death of the Guitar Hero series, Activision Publishing CEO Eric Hirshberg has outlined the reasons for the dramatic decision. Primarily, he argues that the transition to new business models – and ones that are primarily digitally driven – is …

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Activision restructuring: 500 jobs lost

Cutbacks at Activision will result in 500 jobs lost at the publisher, Develop reports. The firm this evening confirmed a restructuring effort to focus on a reduced slate of titles going forward, including the death of the Guitar Hero franchise, some near-completed projects, and layoffs at (and potential closures of) …

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Call of Duty Online is real

As well as the shock scrapping of the iconic Guitar Hero franchise this evening, Activision has delivered another shocker – the first word of an online-only spin-off to the Call of Duty universe. Details are scant and come from the ongoing investor conference call. The publisher has lifted the lid …

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